UK share of search · week ending 17 October 2026

The UK's top 10 brands, (sector by sector)

Who UK shoppers search for by name, measured every week across 1,344 brands in 12 sectors. Share of search moves before market share does, so these tables show who is winning attention now.

Where UK brand search goes

Fashion31.1%+0.9pp Consumer Electronics16.0%0.0pp Homeware15.1%+0.5pp Supermarkets13.9%−0.1pp
Travel & Hotels9.7%−0.3pp
Beauty & Cosmetics4.9%−0.1pp
Property4.3%−0.6pp
Toys2.7%−0.1pp
Jewellery1.1%−0.1pp
Drinks0.5%−0.1pp
Pharmacy & Healthcare0.4%0.0pp
Sexual Wellness0.2%0.0pp

Select a sector to see its top 10. Share of all brand searches across the 12 sectors Metis tracks, week ending 17 October 2026. Change in percentage points against the same week last year.

The leaderboards

The top 10 brands in each sector, updated every Monday

170 brands · 3.5M searches a week

Top 10 UK beauty & cosmetics

  1. 1. Boots39.1%
  2. 2. Superdrug10.7%
  3. 3. Space Nk3.2%
See the top 10 → 187 brands · 11.5M searches a week

Top 10 UK consumer electronics

  1. 1. Amazon45.6%
  2. 2. Argos15.0%
  3. 3. Currys7.5%
See the top 10 → 282 brands · 22.4M searches a week

Top 10 UK fashion

  1. 1. Next7.3%
  2. 2. Primark6.5%
  3. 3. Vinted4.1%
See the top 10 → 116 brands · 10.8M searches a week

Top 10 UK homeware

  1. 1. Argos15.9%
  2. 2. Screwfix8.7%
  3. 3. Dunelm8.5%
See the top 10 → 29 brands · 10.0M searches a week

Top 10 UK supermarkets

  1. 1. Sainsbury's15.6%
  2. 2. Tesco13.3%
  3. 3. Lidl11.6%
See the top 10 →
Coverage

The sectors we track, and the ones we don't yet

Every number on these pages comes from the brands Metis measures each week. If your sector isn't here, or you want your own brand's numbers, ask us.

SectorBrands trackedBrand searches a weekLeaderboard
Fashion28222,389,201Top 10 live
Consumer Electronics18711,526,191Top 10 live
Homeware11610,847,011Top 10 live
Supermarkets2910,023,478Top 10 live
Travel & Hotels1746,958,239Data available
Beauty & Cosmetics1703,527,734Top 10 live
Property1163,123,190Data available
Toys1501,962,048Data available
Jewellery24795,573Data available
Drinks93387,094Data available
Pharmacy & Healthcare29301,552Data available
Sexual Wellness14113,013Data available

Week ending 17 October 2026. UK.

Not covered yet

We can set up tracking for any sector and any set of brands, usually within a week.

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