Top 10 UK beauty & cosmetics by (share of search)
Boots leads with 39.1% of beauty & cosmetics brand searches, though its searches are down 5.0% on the same week last year. Superdrug is the only top-five brand growing year on year.
| # | Brand | Share of search | Searches | vs last year |
|---|---|---|---|---|
| 01 | Boots | 1,377,463 | −5.0% | |
| 02 | Superdrug | 378,704 | +6.2% | |
| 03 | Space Nk | 112,075 | −7.5% | |
| 04 | Sephora | 112,037 | −5.8% | |
| 05 | Lookfantastic | 100,439 | −5.1% | |
| 06 | Charlotte Tilbury | 76,581 | −16.5% | |
| 07 | Lush | 60,803 | +6.1% | |
| 08 | Rhode | 52,265 | +90.0% | |
| 09 | Rituals | 51,627 | +0.6% | |
| 10 | The Perfume Shop | 46,997 | −9.1% |
How this is measured. Share of search is each brand's searches as a share of all searches for the 170 beauty & cosmetics brands Metis tracks in the UK, in the latest complete week (Sunday to Saturday). "vs last year" compares the brand's searches with the same week in 2025. The same figures power the Share of Brand Search view in the Metis platform.
See every product opportunity, not just the top 10
This table is the headline. Metis clients get product-level demand across their whole category every week, brand and competitor share, and an analyst they can ask anything.
Two ways to work with us
Use the platform yourself, or partner with the award-winning SEO and AI search agency that built it.
Metis platform
- Weekly demand data
- Product-level trend intelligence
- Competitor share tracking
- Ada, the analyst you can ask anything
MediaVision partnership
- Dedicated SEO consultants
- Digital PR and link building
- Content at scale
- Weekly strategic activation
The sectors we track, and the ones we don't yet
Every number on these pages comes from the brands Metis measures each week. If your sector isn't here, or you want your own brand's numbers, ask us.
| Sector | Brands tracked | Brand searches a week | Leaderboard |
|---|---|---|---|
| Fashion | 282 | 22,389,201 | Top 10 live |
| Consumer Electronics | 187 | 11,526,191 | Top 10 live |
| Homeware | 116 | 10,847,011 | Top 10 live |
| Supermarkets | 29 | 10,023,478 | Top 10 live |
| Travel & Hotels | 174 | 6,958,239 | Data available |
| Beauty & Cosmetics | 170 | 3,527,734 | Top 10 live |
| Property | 116 | 3,123,190 | Data available |
| Toys | 150 | 1,962,048 | Data available |
| Jewellery | 24 | 795,573 | Data available |
| Drinks | 93 | 387,094 | Data available |
| Pharmacy & Healthcare | 29 | 301,552 | Data available |
| Sexual Wellness | 14 | 113,013 | Data available |
Week ending 17 October 2026. UK.
Not covered yet
We can set up tracking for any sector and any set of brands, usually within a week.