The AI Engine for Product Content. Scale Quality. Eliminate Bottlenecks.

Stop sacrificing quality for quantity. Metis is the only eCommerce Optimisation Platform that leverages proprietary Generative AI (Product Maestro) to create thousands of unique, optimized product descriptions and category pages at speed, ensuring 100% of your product estate is working to drive organic conversion.

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    The Content Challenge: The High-SKU Bottleneck

    Product Copy teams face an impossible choice: manual, high-quality optimization for a few hundred SKUs, or rapid, duplicate generation that damages SEO and brand integrity. This results in three core friction points:

    Scaling and Velocity

    Generating high-quality, unique copy across a massive product catalogue is resource-intensive and creates the most significant bottleneck in site launch/optimization cycles.

    Conversion Drift

    Copy is often written for internal product specifications, not real consumer search intent, resulting in lower search relevance and missed conversion opportunities.

    AI Search Redundancy

    Without structured, authoritative content, your product pages will be overlooked by the next generation of LLM and Generative AI search results.

    Metis: Three Pillars of Content Value

    Metis is engineered to solve the content challenge by delivering velocity and authority through intelligent automation.

    AI Content Velocity via Product Maestro

    Metis automates the creation of high-quality, unique, and demand-aligned content for your entire product estate using our proprietary generative AI module.

    • Utility: Product Maestro inputs product data feeds, applies real-time search demand, and outputs human-grade, optimized copy for category pages and product descriptions.

    • Outcome: Scale at Zero Resource Cost. Eliminate content backlogs and free your team to focus on high-value, strategic editorial work.

    Demand-Led Conversion Optimization

    All generated copy is rooted in the Unified Demand Language from Metis’s market tracking. This ensures every word is relevant to what customers are actually searching for.

    • Utility: Ensures every piece of copy is optimized for high-intent, non-brand keywords.

    • Outcome: Higher Organic Conversion. Drive organic traffic that is highly targeted and ready to convert, improving the quality of your traffic mix.

    Future-Proofing and Authority

    The content generated by Metis is structured to position your brand as a clear, cited authority, ensuring readiness for the future of search.

    • Utility: Structured Data Optimisation and content quality scores aligned with future LLM-based search rankings.

    • Outcome: Secure Long-Term Relevance. Future-proof your product listings by ensuring your pages are prepared to be cited and recommended by Generative AI search models.

      What clients say about Metis

      “The main win from Metis is the usefulness of the insight that has found its way into strategy and planning throughout the business.

      We are impressed with the Metis ways of working and how this is generating a good mix of offsite SEO links that help drive authority and brand.

      Ria Campbell

      HEAD OF MARKETING

      Monsoon

      “Metis is now embedded into all areas of our business and is the central platform that allows us to make decisions faster than our competition. The insight from the platform is impacting decision making by the marketing teams and is also transcending into the daily decisions that are made by the trading and merchandising teams”

      Elinor Pierce

      ECOMMERCE GENERAL MANAGER

      New Look

      “Metis empowers us to keep our heads in the data and our eyes on the road ahead.

      We know that the world is changing faster than ever but Metis is helping us to achieve our ambitious growth targets within an extremely competitive marketplace.”

      James Bertram

      HEAD OF DIGITAL

      Abbott Lyon

        Industry recognition

          Your Activation Partner: Mediavision

          Our Commitment: SaaS-First, Expert Activation Optional.

          You are investing in Metis because you believe in its power to transform your operations. The eCommerce Optimisation Platform is designed for seamless integration and self-service operation by your internal teams. Should resource constraints, a complex technical challenge, or aggressive growth targets require external activation support, we have an answer:

          Mediavision: The eCommerce Activation Agency.

          The expert search consultants at Mediavision – the platform’s architects and award-winning agency – are available as your proven activation partners. Their ‘human plus AI’ model ensures the platform is deployed rapidly and effectively, guaranteeing you realise its maximum commercial potential.

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